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I created three different billboards, each having their own style and goal.

1.This was the first billboard I made. The main idea I had for it was to make the car look like it is “cool” to consumers. To achieve this goal I made the car look like it was burning rubber in Photoshop, I also isolated the car in Photoshop as well.

2. For the second billboard I wanted to create a billboard that would grab the attention of a specific group of people. Since I’m from Houston, I picked the Houston Rockets to be the sponsored team. I did change the color of the car to red to match the team’s main color.

3. The last billboard I wanted it to just grab consumers attention. I used a bold pink to wrap around the car, to contrast the blue and pink. The name of the car should also be eye catching, so I used a brush to make the words as unique as the billboard.